July brought new options for WhatsApp messaging and more control over ad campaigns. Eligible WhatsApp accounts can send utility messages without preparing a template first, while LinkedIn and Meta gained new creative and campaign capabilities.
We also launched Slack and ChatGPT Ads integrations. Their dedicated release posts are linked below.
WhatsApp utility messages without a pre-approved template
Eligible WhatsApp accounts can now send business-initiated utility messages outside the 24-hour customer service window without first submitting a template for approval.
Set category: "utility" and Meta creates the template automatically. This applies to eligible accounts and utility content, such as transactional updates; it isn't a general replacement for marketing templates.
For applications sending order updates or other transactional notifications, it removes a template preparation step from the workflow.
More LinkedIn ad formats
The Ads API now supports carousel, document, event, text, spotlight, follower, jobs, conversation, and thought-leader ads on LinkedIn.
These use the same POST /v1/ads/create endpoint, with the format selected inside platformSpecificData. Your campaign builder can offer more native formats while keeping one creation flow.
Read the LinkedIn creative format documentation.
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Meta Reservation buying and campaign validation
Meta campaigns gained support for Reservation buying, which uses fixed pricing instead of the auction model.
You can also run an ad tree through Meta's validation rules before creating it. The response returns Meta's validation errors, so your application can surface a problem before a campaign goes live.
These were part of more than 20 Meta Ads updates during the month. Explore the Meta Ads documentation for the complete API surface.
Also this month: Slack and ChatGPT Ads
Two new integrations have their own release guides:
- Slack joins the Zernio Messaging API, covering channel publishing, threads, files, and the unified inbox.
- ChatGPT Ads joins the Zernio Ads API, covering account connections, campaign management, and reporting.
Build with these updates
Explore the API changelog for the full release details, or open your dashboard to start building.
