Google Ads API for Developers

Zernio's Google Ads API lets you create Search and Display campaigns via REST - we handle the MCC, OAuth, and version migrations so you ship in an hour, not six weeks.

ℹ️

Skip the Standard Access Application

Direct access to the Google Ads API requires a Manager Account (MCC), an approved Standard Access application, and ongoing compliance reviews. Zernio is already through all of it - you connect, you build.

Key Features

Search Campaigns

Create Search campaigns with keyword lists, Responsive Search Ads (RSAs), and bidding strategies via REST.

Display Network

Create Display Network campaigns with Responsive Display Ads, placement targeting, and smart bidding.

Pause, Edit, Resume

Programmatic control over campaign status, budget, and schedule. No need to log in to Google Ads UI.

Geo + Language Targeting

Target by country, region, city, and language. Use /v1/ads/interests to browse available criteria.

Real-Time Metrics

Spend, impressions, clicks, CTR, CPC, CPM, and conversions per campaign, ad group, and ad.

REST Interface

No gRPC, no GAQL mandatory - a clean REST API that abstracts Google Ads' versioned schema.

How to use the Google Ads API with Zernio

  1. 1.
    Enable the Ads Add-On
    Activate Ads in billing. Available on Build, Accelerate, or Unlimited Zernio plans.
  2. 2.
    Connect Your Google Ads Account
    OAuth with your Google account - no MCC required, no developer token application. We operate under our own approved developer token.
  3. 3.
    POST to /v1/ads/create
    Launch Search or Display campaigns, pull analytics, manage budgets. Full REST access.
⏱ Time to first campaign: under 10 minutes

Why Developers Choose Zernio for Google Ads

No Standard Access application

Direct access requires an MCC, a Standard Access application, and compliance reviews that can take weeks. We handle all of it.

Version migrations handled

Google Ads API ships major versions twice a year. We absorb breaking changes so your integration doesn't break.

Multi-platform ads

Run Google alongside Meta, TikTok, LinkedIn, Pinterest, and X from one API and one dashboard.

Clean REST surface

Create, pause, edit, delete campaigns. Pull analytics. Manage budgets. No GAQL required.

Transparent spend tracking

Real-time campaign spend, CTR, CPC, CPM per ad. No surprises at the end of the month.

No Google billing exposure

You never pay Google directly for API usage. Zernio's Ads add-on is your only line item.

Code Examples

Create a Search Campaign
cURL
curl -X POST "https://zernio.com/api/v1/ads/create" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "platform": "googleads",
    "accountId": "acc_googleads_123",
    "adAccountId": "987-654-3210",
    "name": "US DevOps Search",
    "campaignType": "SEARCH",
    "goal": "traffic",
    "budget": { "amount": 50, "type": "daily" },
    "schedule": { "startDate": "2026-04-20" },
    "targeting": {
      "geoTargets": ["US", "CA", "GB"],
      "languages": ["en"],
      "keywords": [
        { "text": "platform engineering tools", "matchType": "BROAD" },
        { "text": "internal developer platform", "matchType": "PHRASE" }
      ]
    },
    "creative": {
      "headlines": [
        "Build your Developer Platform",
        "Ship DevEx Faster",
        "Internal Platforms, Done Right"
      ],
      "descriptions": [
        "Spec-driven internal platform. Free tier available.",
        "Backstage + Terraform, managed. 14-day trial."
      ],
      "landingPageUrl": "https://example.com/platform"
    }
  }'
Pull Campaign Analytics
cURL
curl -X GET "https://zernio.com/api/v1/ads/AD_ID/analytics" \
  -H "Authorization: Bearer YOUR_API_KEY"

# Response:
# {
#   "metrics": {
#     "spend": 487.20,
#     "impressions": 124300,
#     "clicks": 2140,
#     "ctr": 1.72,
#     "cpc": 0.23,
#     "cpm": 3.92
#   }
# }

See it in action

Google Ads dashboard

Search and Display campaigns side by side.

Google Ads analytics

Spend, CPC, and CTR without the MCC dashboard.

Access Google Ads API with Zernio

FeatureStatus
Search campaigns (Responsive Search Ads)Yes
Display campaigns (Responsive Display Ads)Yes
Campaign › Ad Group › Ad hierarchyYes
Keyword targeting (Broad, Phrase, Exact)Yes
Geo + language targetingYes
Real-time analytics (spend, CPC, CPM)Yes
Performance MaxRoadmap
Shopping, Video, Demand GenRoadmap
Conversions API (offline/enhanced) via Data ManagerYes
Customer Match audiencesRoadmap

If a specific campaign type is blocking your integration, let us know.

Frequently Asked Questions

Is the Google Ads API free?
The Google Ads API itself is free - Google doesn't charge for API calls. You only pay for the ad spend your campaigns serve. Zernio's Ads add-on starts at $10/mo on the Build plan.
Do I need Google Ads API Standard Access approval?
No. Direct Google Ads API access requires a Manager Account (MCC), an approved Standard Access application, and an ongoing compliance program that can take several weeks. Zernio operates under its own approved developer token, so you skip the entire application and compliance process.
How do you handle Google Ads API version migrations?
Google ships major Google Ads API versions roughly every four months, and each version deprecates the one before it with breaking changes. Zernio absorbs the migration work at our layer, so your integration keeps working without code changes on your side.
Can I pull Google Ads reporting data via API?
Yes. Zernio's /v1/ads/{ad_id}/analytics endpoint returns spend, impressions, clicks, CTR, CPC, CPM, and conversions per campaign, ad group, and individual ad. You can pull metrics in real time or batch them into your own reporting dashboard.
Is there a Google Ads API rate limit?
Google Ads API enforces per-developer-token operation limits. Because Zernio's Standard Access token pools usage across all customers, you won't hit the limits that a self-managed basic-access integration would run into.
Can I run Google Ads alongside Meta, LinkedIn, and TikTok Ads?
Yes. Zernio exposes a unified /v1/ads endpoint - the platform parameter selects googleads, metaads, linkedinads, tiktokads, pinterestads, or xads. One API key, one add-on, and one JSON shape for all six ad platforms.

Related Features

Launch Google Ads Campaigns Without the Approval Wait

Requires the Ads add-on. REST API for Search and Display campaigns.

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