June expanded what you can build around Zernio's messaging APIs. We released an open-source inbox, added reporting for conversations, and connected more messaging activity to ads and automations.
WhatsApp also had its own launch week. We've covered that release separately; this recap focuses on the other changes that shipped alongside it.
An open-source unified inbox
We open-sourced a chat interface that brings WhatsApp, Instagram, Messenger, Telegram, X, Reddit, and Bluesky into one conversation list.
The application runs on the Zernio API. Add your API key and deploy it to Vercel without maintaining a separate database or backend for the inbox.
Use it as a working interface for your own accounts, or as a starting point for a messaging experience inside your product. Get the source on GitHub.
Messaging analytics
Six new endpoints cover message volume over time, response times, activity heatmaps, source breakdowns, top accounts by volume, and per-conversation statistics. The dashboard includes a view of the same reporting data.
If you're building an inbox for a team, these metrics help show where conversations come from and how quickly they're being handled.
Track links and automate Story replies
Comment automations now report link clicks and unique clicks. You can also tag contacts who click a tracked link, then use those tags to segment broadcasts or sequences.
Instagram Story replies are now a supported automation trigger. Keyword-based workflows can start from a Story reply as well as a comment on a post.
Stop building social integrations from scratch.
One API call to publish, schedule, and manage posts across 15+ platforms.
TikTok offline conversions
TikTok joined the Conversions API. Send offline conversion events through POST /v1/ads/conversions with tiktokads as the platform.
The same integration can now report outcomes to TikTok alongside Meta and Google.
More control over Meta ads
Inbox conversations now include ad-click attribution metadata, so you can distinguish conversations started by click-to-message ads from organic conversations.
The Ads API also gained several controls:
- Pass a Meta targeting specification directly with
rawTargetingwhen boosting a post. - Create ads and ad sets in a paused state.
- Add an ad set under an existing campaign.
- Reuse an existing creative without resending its copy and media.
- Use Dynamic Creative with Lead Gen ads.
Also this month: WhatsApp Week
Workflows, phone number provisioning, Calling, and Flows have their own release coverage. Read the WhatsApp Week recap for the full walkthrough.
Build with these updates
Explore the API changelog for the full release details, or open your dashboard to start building.
