Instagram DM API for SaaS Apps – The Complete Guide
Social media is no longer a mere marketing channel where customer conversations and engagements occur. Instead, it has become the best platform for answering product questions, providing support, nurturing leads, and closing sales through direct messaging.
For SaaS platforms that serve marketers, e-commerce brands, or creators, integrating Instagram messaging can significantly enhance product value and provide sales leads. However, building this integration directly into a SaaS platform can be complex and expensive.
Stop building social integrations from scratch.
One API call to publish, schedule, and manage posts across 15+ platforms.
Developers need to work with multiple APIs, manage authentication and permissions, handle webhook events for incoming messages, and maintain compliance with the evolving platform policies. While the official APIs are powerful, they often require significant engineering effort to set up and maintain, especially for small teams that need to support messaging across multiple social media platforms.
Tasks such as real-time conversation management, automated trigger responses, and analytics logging can become complex and expensive to implement. This is why we created Zernio API - a unified API that enables you to integrate social media messaging easily into your SaaS applications.
