This week's updates give you more visibility into WhatsApp accounts, new publishing formats for X and LinkedIn, and more control over ad campaigns. Zernio also joined Composio for teams connecting AI agents to their tools.
Here's what shipped.
WhatsApp numbers in one view
You can now manage connected WhatsApp numbers from a single dashboard tab. Each number shows its connection type, display name, business verification and connection statuses, and messaging limits.
Template approvals and rejections also appear in the dashboard, including the reason. You can inspect these changes without setting up a webhook consumer or opening Meta's dashboard.
Publish X Articles
The posting API now supports long-form X Articles through POST /v1/posts, using an article key. You can publish an article immediately or save it as a draft.
That brings longer editorial content into the same publishing integration as your regular posts.
Create LinkedIn polls
LinkedIn polls are now supported through the post creation endpoint with a poll key.
Two platform constraints matter when building a poll editor: polls cannot be edited after publishing, and API-created polls are non-sponsored only.
TikTok Smart+ campaigns
TikTok campaign creation now supports Smart+. TikTok handles targeting, bidding, and delivery within the geographic targeting you provide, while you retain control over the budget.
This gives campaign builders a way to offer TikTok's automated campaign setup alongside their existing options.
Stop building social integrations from scratch.
One API call to publish, schedule, and manage posts across 15+ platforms.
Custom greetings for click-to-WhatsApp ads
Click-to-WhatsApp ads now accept a welcomeMessage. It replaces Meta's default greeting and prefilled text, so the conversation can start with context from the ad the customer clicked.
Google Local Services Ads leads
You can now retrieve the calls, messages, and bookings generated by Google Local Services Ads. Lead data includes customer contact details and whether Google charged for the lead.
Read the Local Services leads documentation.
Zernio on Composio
Zernio is now available as a Composio toolkit with managed authentication and a hosted MCP endpoint.
If your agents already use Composio to connect to tools, they can access Zernio through the same setup. View the Zernio toolkit.
Build with these updates
Explore the API changelog for the full release details, or open your dashboard to start building.
