April brought two new ways to build on Zernio: run paid campaigns across six ad platforms and publish directly to Discord. We also expanded conversion tracking, analytics, and comment automations.
Here's what shipped and where it fits into your integration.
One Ads API for six platforms
The Zernio Ads API brings Meta, Google, TikTok, LinkedIn, Pinterest, and X into one integration. You can create campaigns and ad sets, boost organic posts, manage audiences, retrieve performance data, and send conversion events.
For a product that already publishes content through Zernio, this adds the next step: let customers promote that content and report on the results from the same application.
LinkedIn joins the Conversions API
LinkedIn is now supported alongside Meta and Google in the unified Conversions API. You can send offline conversion events, manage conversion destinations, and pass LinkedIn's first-party click ID, lifatid, to help match events to ad interactions.
That gives you a way to connect outcomes in your own product or CRM to the campaigns that brought people there.
Click-to-WhatsApp ads and attribution
You can create a complete click-to-WhatsApp campaign on Meta in one API call. Conversation outcomes can then be sent back through Meta's Conversions API.
The two pieces work together: start a conversation from an ad, track what happens in that conversation, and report the outcome back to the ad platform.
Stop building social integrations from scratch.
One API call to publish, schedule, and manage posts across 15+ platforms.
More analytics across platforms
We added channel and organization insights for YouTube, LinkedIn, TikTok, Facebook, and Instagram, with a consistent response format. The release also includes YouTube demographics, Instagram follower history, and LinkedIn post saves and sends.
These metrics give reporting tools more context than a single post's engagement totals.
Discord publishing
Discord is now supported through the posting API. Connect an account, list channels, and publish with native Discord options including embeds, polls, forum threads, and webhooks.
Your application can schedule a community announcement alongside its social posts through the same integration. Read the Discord documentation.
More flexible comment-to-DM automations
Comment automations can now run across all posts on an account. You no longer need to configure each post separately.
Automated replies can also include up to three inline buttons: a URL, a postback action, or a phone number. That makes the next step in a conversation explicit, whether it's opening a resource or choosing an option.
Build with these updates
Explore the API changelog for the full release details, or open your dashboard to start building.
