Outstand is a unified social media API that publishes to 10 social networks through one endpoint. Their API covers posts, comments on those posts, media and usage. There are no DM endpoints, no reviews, no WhatsApp or Telegram, and no ads. If your product needs more networks, answer a WhatsApp message or boost a post, you're adding a second vendor.
This blog post compares four alternatives on the things that change your build: channel coverage, what the API does beyond publishing, and what the pricing model does to your margin as you grow.
Pricing and feature data comes from each vendor's own docs and pricing pages, checked in August 2026. Competitor figures move, so treat every number here as a snapshot and verify before you commit.
What is Outstand?
Outstand is a developer-first social media API covering X, LinkedIn, Instagram, TikTok, Facebook, Threads, Bluesky, YouTube, Pinterest and Google Business, plus Vimeo for video hosting.
It handles the parts that make multi-platform publishing tedious: one JSON shape across networks, idempotency keys, webhook events, presigned-URL media uploads and post import from connected accounts.
Pricing is $19 a month including 3,000 posts, then $0.007 per post to 10,000 and $0.005 above that, and you can set your own usage caps.
Why do developers look for an Outstand alternative?
Comments on your own posts, but no inbox
Outstand's comment endpoints are real. You can publish a first comment, reply on a published post, fetch replies and delete a comment.
What they're scoped to is posts. There's no DM endpoint, no reviews, and no cross-account inbox that surfaces every conversation across every connected account with webhooks on new messages.
That's fine for a scheduler that wants hashtags in the first comment. It gets thin the moment your product needs to run support from your dashboard, because DMs are where most of that conversation happens.
No ads API
Publishing and promoting are one workflow for most teams. A post does well, someone boosts it. Outstand has no ads endpoints, so that loop lives outside your product. You either send users to Meta Ads Manager or you build against Meta, Google and LinkedIn's ad APIs yourself, which is the integration work you bought a unified API to avoid.
No messaging channels
Outstand covers the core social set plus Vimeo. WhatsApp, Telegram, or Slack aren't in it. For some products that's the gap that matters. Support and community workflows increasingly run through WhatsApp and Slack, and a social API that can't reach them means your users still manage those separately.
Per-post billing moves your cost with your users' activity
Outstand's meter is post volume. When your customers get more active, your infrastructure bill goes up, even though your revenue from them probably didn't.
If you resell at a fixed monthly price, that compresses your margin exactly when a customer is succeeding. It's a real trade-off rather than a flaw, and for low-volume workloads it's genuinely cheap.
How do the top Outstand alternatives compare?
| Tool | What it does | Pricing model | Beyond publishing | Best for |
|---|---|---|---|---|
| Zernio | Unified API across 16 channels plus telephony: posting, inbox, analytics, ads, automation | Graduated per connected account. First 2 free, then $6 (3–10), $3 (11–100), $1 (101+). Unlimited posts | Comments, DMs, reviews, ads across 7 networks, workflows, WhatsApp, sms and calling | Developers and builders that need social and/or communication elements in their product |
| Ayrshare | Established unified social API, 13+ networks | Per social profile. $149 Premium (1 profile), $299 Launch (10), $599 Business (30), then $8.99–$2.49 per extra profile | Analytics, engagement API, History API | Products where each customer connects many networks under one brand |
| Upload-Post | Posting API, 11 channels, video-first | Profile tiers. Free (2), $16 Basic (5), $33 Professional (25), $118 Advanced (75), $350 Business (225) | FFmpeg video transcoding API, white-label from Professional | Video-heavy posting builds on a tight budget |
| Blotato | AI content generation plus cross-platform publishing | Credit-based. $29 Starter (20 accounts), $97 Creator (40), $499 Agency | AI video and image generation, n8n and Make nodes | Creators who want content generated, not infrastructure |
| Outstand | Unified posting API across 10 social networks plus Vimeo | $19/mo for 3,000 posts, then $0.007–$0.005 per post. Unlimited accounts | Analytics, comments on posts | High account counts with low posting frequency |
Stop building social integrations from scratch.
One API call to publish, schedule, and manage posts across 15+ platforms.
Best Outstand alternatives in 2026
1. Zernio
Zernio is a unified social media and communication API covering 16 channels, with publishing, engagement, analytics, paid ads and real phone numbers behind a single bearer token. Where Outstand is built for posting volume, Zernio is built to cover the whole customer-facing surface, so the comment, the DM, the boosted post and the calling live in the same integration.
It's API-first with a dashboard on top, and it ships a hosted MCP server with 496 tools for teams building agent-driven workflows.
Key features
- One REST API across 16 channels, including Instagram, X, WhatsApp, Telegram, Slack, and Reddit
- Unified inbox: comments, DMs and reviews across accounts, with webhooks instead of polling
- Comment-to-DM automation to build Instagram and Facebook auto-reply flows
- Analytics unified across channels, plus YouTube demographics and Google Business search keywords
- Ads API across 7 networks: Meta, Google, LinkedIn, TikTok, Pinterest, X and OpenAI
- OAuth-as-a-service, so your users connect their own accounts without you registering developer apps
- Real phone numbers in 54 countries with PSTN voice, SMS/MMS and WhatsApp on the same number, plus routing to an AI voice agent
- 8 SDKs (Node, Python, Go, Ruby, Java, PHP, .NET, Rust), a CLI with JSON output, and 496 MCP tools
- SOC 2 Type II and GDPR, 99.7%+ uptime, under 50ms response time
What a social media cross-post looks like:
curl -X POST https://zernio.com/api/v1/posts \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"content": "Cross-posting to all platforms!",
"platforms": [
{"platform": "twitter", "accountId": "acc_twitter"},
{"platform": "linkedin", "accountId": "acc_linkedin"},
{"platform": "bluesky", "accountId": "acc_bluesky"}
],
"publishNow": true
}'
Pricing
Zernio offers a graduated pricing per connected account, with unlimited posts and unlimited team members.
| Connected accounts | Per account / month |
|---|---|
| 1–2 | Free, no card |
| 3–10 | $6 |
| 11–100 | $3 |
| 101+ | $1, no cap |
Billing prorates daily, so accounts that come and go only cost you the days they existed. Every feature is included from the first account, and there's no volume that forces a sales call.
Supported platforms
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Reddit, Pinterest, Bluesky, Snapchat, Google Business, WhatsApp, Telegram, Discord and Slack. Ads run across Meta, Google, LinkedIn, TikTok, Pinterest, X and OpenAI. Telephony covers 54 countries.
Pros
- Widest channel coverage in this comparison at 16
- Engagement, ads and telephony included rather than sold separately or as add-ons
- Cost is knowable per account, so you can quote a customer a fixed price
- Price per account drops as you grow, with no enterprise wall past 2,000 accounts
- Free for the first 2 accounts, full feature access, no card
- Built for agents: 496 MCP tools with on-demand discovery, CLI JSON output, OpenAPI and llms.txt
Cons
- Advanced workflows and telephony take setup and configuration
- Built for developers and automation-focused teams, less so for solo creators who mainly want content generated
Why is Zernio the strongest Outstand alternative?
Zernio consolidates the parts Outstand leaves out. Publishing, the unified inbox, analytics, paid campaigns and phone numbers run through one integration and one token, so adding "reply to a WhatsApp message" or "boost this post" to your roadmap is an endpoint rather than another vendor.
The pricing model is the other reason teams move. Paying per account means your bill tracks your customer count, which is the number you already price against.
2. Ayrshare
Ayrshare is one of the early unified social APIs in this category. It covers 13+ networks and sells a full stack: a Publishing API, an Analytics API, an Engagement API for comments, DMs and review moderation.
Ayrshare also shipped an action MCP server in 2026 with 27 tools and a Claude Code plugin, plus a separate read-only documentation MCP.
Key features
- 13+ networks including Reddit, Snapchat and Telegram
- Publishing, scheduling and unlimited scheduled posts on every tier
- Engagement API: comment moderation, DMs and reviews
- Instagram engagement automations
- Multi-tenant profiles and sub-profiles
- Action MCP server (27 tools) and a Claude Code plugin
- SDKs for Node.js, Python, Ruby, PHP, Java, C# and Go
Pricing
Per social profile, where one profile is one customer, brand or location.
| Plan | Monthly | Profiles included |
|---|---|---|
| Premium | $149 | 1 profile |
| Launch | $299 | Up to 10 profiles |
| Business | from $599 | 30 profiles |
| Enterprise | Custom | From 300 profiles |
Above 30 profiles, Business bills $8.99 per profile from 31 to 100, $3.49 from 101 to 500, and $2.49 above 500. At 100 profiles that works out to $1,228 a month. Max Pack AI is $300 a month extra on Business, and Facebook boosted-post ads are another $100 a month.
Pros
- Engagement API covers DMs and reviews, which Outstand doesn't offer at all
- Profile-based billing is efficient when each customer connects many networks
- Purpose-built multi-tenant architecture with documented sub-profile onboarding
- Strong reputation for responsive support
Cons
- Entry price is $149 a month for a single profile, the highest floor here
- Per-profile cost climbs steeply in the 31 to 100 band at $8.99 each
- Ads are limited to Facebook boosted posts and cost $100 a month on top
- No messaging channels beyond Telegram
Why choose Ayrshare over Outstand? Engagement depth and maturity. Ayrshare gives you DMs, reviews and moderation that Outstand has no endpoints for, plus three more networks and a documented multi-tenant model.
3. Upload-Post
Upload-Post is a posting API covering 11 channels: TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, Pinterest, Reddit, Bluesky and Google Business.
Its distinguishing feature is video. Upload-Post ships a built-in FFmpeg API for server-side transcoding, metered by minutes per tier. For a product whose users upload raw video that needs reformatting per platform, that removes a whole piece of infrastructure.
The company has built real traction through the no-code community, with an official n8n node and Make templates. It ships Claude Code skills and an OpenClaw integration rather than an MCP server.
Key features
- 11 channels, posting and scheduling, unlimited uploads on every paid plan
- Built-in FFmpeg video transcoding API, metered by minutes per tier
- White-label integration from the Professional tier up
- Official n8n node, Make templates, Python and Node.js SDKs
- Claude Code skills and OpenClaw integration
Pricing
Profile-tiered and flat within each tier, with unlimited uploads on all paid plans.
| Plan | Monthly | Profiles |
|---|---|---|
| Free | $0 | 2 profiles, 10 uploads/mo |
| Basic | $16 | 5 profiles |
| Professional | $33 | 25 profiles, white-label |
| Advanced | $118 | 75 profiles, priority support |
| Business | $350 | 225 profiles |
Extra profiles are available as add-ons. Ten accounts land you on Professional at $33, fifty on Advanced at $118, and a hundred on Business at $350.
Pros
- FFmpeg transcoding is a real capability nobody else here bundles
- Unlimited uploads on every paid tier, so posting volume never bills
- Strong no-code community presence for teams building on n8n or Make
Cons
- No comments API, no DMs, no reviews. Posting only, so it's a narrower surface than Outstand's
- Analytics depth is limited compared to Zernio or Ayrshare
- No ads and no messaging channels
- Claude Code skills but no MCP server, so agent tooling is more custom work
Why choose Upload-Post over Outstand? Price and video. If your workload is many accounts posting frequently, unlimited uploads beats a per-post meter, and the FFmpeg API saves you a transcoding pipeline. On engagement, the gap is wider than Outstand's, since Outstand at least has comment endpoints.
4. Blotato
Blotato sits in a different category from the rest of this list. It's a creator-focused AI content engine that generates text, images and faceless video, then publishes across platforms, with an API exposed for automation rather than for embedding in someone else's product.
The API is mostly used by automation builders wiring Blotato into n8n and Make workflows. It also ships an MCP server for Claude, ChatGPT and Gemini. That makes it a good option for solo creators running an AI content workflow, and a poor fit for a SaaS that needs predictable multi-tenant infrastructure.
Key features
- AI text, image and faceless video generation, with unlimited AI writing on every plan
- Cross-platform publishing and scheduling
- MCP server plus official n8n and Make nodes
- Claude Skills and bonus credits on annual billing
Pricing
Credit-based, on three tiers, with a 7-day free trial on each.
| Plan | Monthly | Includes |
|---|---|---|
| Starter | $29 | 20 social accounts, 1,250 AI credits |
| Creator | $97 | 40 social accounts, 5,000 AI credits |
| Agency | $499 | 28,000 credits, dedicated video processing and support channel |
Credits map roughly to one generated image or a few seconds of generated video.
Pros
- Content generation is built in rather than something you bolt on
- Cheap entry point for a solo operator at $29 a month
- MCP server and no-code nodes shipped early
- Trial available on every tier
Cons
- Credit-based pricing makes cost hard to predict for programmatic use
- Account caps are hard ceilings: 40 accounts on Creator, and Agency jumps to $499
- No engagement API, no ads, no messaging channels
- Documented rate limits (30 posts per minute globally, TikTok throttled on Starter) make it unfit for SaaS embedding
Why choose Blotato over Outstand? You want content created as well as published, and you're operating your own accounts rather than building for other people's.
Key takeaway
Outstand is priced well for a specific shape: lots of connected accounts that don't post very often. If that's your workload and publishing plus post comments is all you need, it's a good solution.
The reason teams look past it is scope. No DMs, no reviews, no ads, and no messaging channels, so the second and third things your product needs become the second and third vendor you integrate.
Zernio social media API covers 16 channels with comments, DMs, reviews, ads and phone numbers on the same token, and prices per connected account so your bill tracks your customer count. Ayrshare is the option if you want to choose a mature option. Upload-Post is the budget pick for video-heavy posting. Blotato is for creators who want the content written too.
FAQs
What's the best free alternative to Outstand?
Zernio's first 2 connected accounts are free forever with no credit card and no feature restrictions, covering publishing, the inbox, analytics and ads while you evaluate. Outstand starts at $19 a month with no free tier. Upload-Post has a free plan with 2 profiles and 10 uploads a month, and Ayrshare offers a 28-day trial rather than a free plan.
Why do developers switch away from Outstand?
Mostly scope. Outstand publishes, reports and handles comments on its own posts, but has no endpoints for DMs, reviews or ads, and doesn't cover WhatsApp, Telegram, Discord, Slack, Reddit or Snapchat. The second reason is billing: per-post pricing means your infrastructure cost rises with your customers' activity, which is hard to price against if you sell a flat monthly plan.
Does Outstand have an MCP server?
Yes. Outstand hosts one at mcp.outstand.so with 28 tools, live since March 2026, working with Claude, ChatGPT, Cursor and Windsurf. Ayrshare and Blotato ship MCP servers too, so this is no longer a point of difference on its own. Zernio exposes 496 tools with on-demand discovery, making it the most suitable solution for social media automation with AI agents.
Is there an Outstand alternative with a DMs and reviews inbox?
Zernio and Ayrshare both have one. Zernio covers comments, DMs and reviews across 16 channels through a unified inbox with webhooks for new messages; Ayrshare's Engagement API covers comments and DMs across 13+ networks. Upload-Post and Blotato have neither, and Outstand has comments on posts but no DMs or reviews.
