“We tried to build it ourselves, but it was a really long project we didn't want to waste time on. With Zernio, users connect with their own OAuth, on their own accounts, and publishing happens on their behalf, which is exactly what we needed.”
Lautaro Suarez
CTO & Co-Founder, Vibiz
The challenge
For Vibiz to deliver on what it promises, social has to be part of the product, not a feature users go elsewhere for. A business that just went live needs an Instagram presence, a Facebook page, ads on Meta, and ideally a foothold on LinkedIn, TikTok, and YouTube too.
The team's first instinct was to build the social media integration themselves. They started looking at what it would take to integrate with each platform directly and quickly realized this was its own multi-month project.
They also looked at existing tools. Most of them weren't built for the way Vibiz needed to work: users connecting their own accounts and Vibiz publishing on their behalf. Some required a shared account model. Others were dashboard-first and didn't expose the API surface Vibiz needed to drive everything programmatically.
That's how they came across Zernio.
What they built
Vibiz uses the full Zernio stack. Each piece does something specific inside the product.
Posting and scheduling. Users connect their social accounts inside Vibiz, and the platform publishes on their behalf. Vibiz generates the content (copy, creatives, UGC video) and Zernio handles the delivery to whichever platforms the user has connected.
Inbox. Comments and messages from connected platforms flow back into Vibiz, so users can manage engagement without leaving the product.
Analytics. Performance data from each platform feeds into Vibiz so users can see what's working.
Ads. Vibiz recently added Zernio's Ads API, starting with Meta. Once a user has organic posts running and is ready to spend, Vibiz uses the Ads API to handle campaign creation and management on Meta: same integration, same connected accounts, no new vendor.
Vibiz supports all 16 platforms Zernio covers, with the heaviest focus on Instagram, Facebook, LinkedIn, and YouTube, the platforms its users hit hardest.
The results
The headline result is that Vibiz never had to build any of this. The team stayed focused on the AI side of the product (brand extraction, content generation, funnel building) and treated social publishing as infrastructure to integrate rather than infrastructure to build.
A few concrete outcomes from the integration:
- Hours to integrate, not months. The version of this Vibiz had previously tried to build internally was a multi-month project. The Zernio integration was working the same week the call happened.
- Full social layer from one integration. Posting, scheduling, inbox, analytics, and ads: five products, one API, five platforms in heavy use.
- A clear path from organic to paid. Because Ads runs on the same accounts users already connected for organic, Vibiz can move users from “we posted for you” to “we ran ads for you” without asking them to set anything up again.
- Higher retention on users who connect socials. Users who connect their social accounts inside Vibiz stick with the platform longer. Connecting accounts is a commitment moment, and once it's done, churn drops.
In short
Vibiz set out to build an AI platform that takes small teams and founders from idea to live business. Social publishing was always going to be part of that, but building 16 platform integrations was never going to be the thing that made Vibiz better at what Vibiz does. With Zernio, they got the full social layer in hours instead of months, and their team stayed focused on the business side of the product.